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The Unmaking of Shia LaBeouf


by Paulette Reynolds
June  15, 2015


Take a promising young actor, bottle his essence in such productions as the first three Transformer franchise films, Disturbia and Lawless - and what do you have? 

A recipe for disaster, naturally.

Shia LaBeouf sky-rocketed to fame and appeared to burn out as his back-to-back film schedule, alcohol and extreme media attention shaped some pretty bad-boy behavior. Beginning in 2008 with a misdemeanor drunk driving charge, it escalated to several public brawls and hit rock-bottom with a shaky story about being raped at a performance art exhibit in Los Angeles in 2014.

Things looked pretty bleak by the time the charges of plagiarism surfaced in 2013, surrounding his short film Howard Cantour.com. A minor string of other copyright violations surfaced and LaBeouf’s career appeared dim.

Yet no one is ever really down and out in Hollywood. If Mickey Rourke could come back, why not Shia? While his #IAmSorry apology tour set Tinsel Town to smirking, at the very least it poked fun at his poor choices. He then pulled back from his destructive behavior, entered rehab, and began taking smaller roles in films like Fury and the soon-to-be released Man Down. 

And when it comes to a splashy comeback, LaBeouf made it in 2014, with his co-starring role in Sia’s controversal video Elastic Heart. He and Maddie Ziegler set tongues wagging with a caged performance that was simutaneously attacked and praised - no small feat in a town that thrives on the unusual and unique. 

But the current buzz surrounding Shia is the 31-minute motivational speech made in front of a green screen. LaBeouf channels his inner Drill Sergeant to deliver an intensely loud but impassioned lecture on making your dreams a reality. Are we having a cray-cray moment here? Far from it! Shia worked with fine arts students in London to create his newest self-cinematic moment and the green screen serves to encourage anyone with an electronic device to join in the experience. 

Shia LaBeouf's Just Do It performance art project has not only gone viral, it has taken interactive art to another level. What he's done is essentially connected with our global community to produce something that's fun and inspirational. 

We should all be so crazy. 

COPYRIGHT 2012/2018. Paulette Reynolds.  All CineMata Movie Madness blog articles, reviews, faux interviews, commentary, and the Cine Mata character are under the sole ownership of Paulette Reynolds.  All intellectual and creative rights reserved.  
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